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milaniasyrf10@student.ub.ac.id
How to Cite
Fitri Iwana, M., & Sudarwati, E. (2021). A MELTING POT OF MALANG: LINGUISTICS LANDSCAPE OF MALANG CULINARY SIGNS. Lire Journal (Journal of Linguistics and Literature), 5(2), 254-275. https://doi.org/10.33019/lire.v5i2.123
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Abstract
There are numerous studies of linguistics landscape or study of texts in public spaces. However, study on the culinary sign is still rare in Indonesia. Thus, this paper explores the linguistics landscape of culinary signs around campus in Malang, East Java, Indonesia, the melting pot of cultures and languages. The research aims to analyze the form of language use and its function. The data collection is photographing culinary signs around three advanced campuses in Malang, namely the University of Brawijaya, State University of Malang, and the University of Muhammadiyah Malang. Qualitative descriptive was used in analyzing the data. The results showed that Indonesian, English, and Javanese are the most frequent languages used in culinary banners or storefronts and other foreign languages (Japanese, Korean, Arabic, Malay) and vernaculars (Sundanese, Banjarese, Minangnese). It was found that the Malang culinary linguistics mirrored the taste and service of the store. Furthermore, foreign languages are becoming a way to go global and known by college students who most like modernization. The use of Javanese also acts as a symbol of maintaining the cultural heritage of Javanese people.
References
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[23] Nirmala, D. (2019). The Linguistic Landscape of Kampung Bahari Presenting the Coastal Community Development of Tambak Lorok Semarang. E3S Web of Conferences, 125(201 9), 0–4. https://doi.org/10.1051/e3sconf/201912509020
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[25] Poveda, D. (2012). Literacy artifacts and the semiotic landscape of a Spanish secondary school. Reading Research Quarterly, 47(1), 61-88.
[26] Purnanto, D., & Ardhian, D. (2020). The linguistic landscape of street signs in Malang City, Indonesia. Talent Development and Excellence, 12(1S), 120–133.
[27] Rochayanti, C., Pujiastuti, E. E., & Warsiki, A. Y. N. (2014). Sosialisasi Budaya Lokal dalam Keluarga Jawa. Jurnal Ilmu Komunikasi, 10(3), 308-320.
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[29] Saleh, Y., Rostam, K., & Hussain, M. Y. (2012). Perubahan Fungsi Bandar Kecil: Pengalaman Tanjong Malim, Perak. Akademika, 82(3), 11-22.
[30] Sayer, P. (2010). Using the linguistic landscape as a pedagogical resource. ELT Journal, 64(2), 143–54.
[31] Shohamy, E. (2011). Assessing multilingual competencies: Adopting construct valid assessment policies. The Modern Language Journal 95.3, 418-429.
[32] Sholikhah, I. M., Kholifah, A. N., & Wardani, E. (2020). Multilingualism Through Linguistic Landscapes in Baturraden Tourism Resorts. 509(Icollite), 321–326. https://doi.org/10.2991/assehr.k.201215.050
[33] Sinaga, I. N., Setia, E., & Hanafiah, R. (2020). Linguistic Landscape Study at Maitreyawira School in Medan. 2018, 478–488.
[34] Soo, Y. P., Hamzah, F., Dellah, N. F., Shaidin, S., & Kodri, A. N. M. (2021). The Impacts of Higher Learning Institution on Local Industry Developments: Some Insights of Field Research in Melaka, Malaysia. International Journal of Academic Research in Business and Social Sciences, 11(4), 575–584. https://doi.org/10.6007/IJARBSS/v11-i4/8956
[35] Sumarlam, Purnanto, D., & Ardhian, D. (2020). Linguistic landscape of food stall and restaurant names: A supply chain management of halal food in Malang City, Indonesia. International Journal of Supply Chain Management, 9(2), 700–705.
[36] Sumarlam;, Purnanto, D., & Ardhian, D. (2020). How Does Language Plays a Role to Create Symbols?? Linguistic Landscape on Health Facilities in Malang City , Indonesia. 12(2), 2450–2466.
[37] Tang, H. K. (2020). Linguistic landscaping in Singapore: multilingualism or the dominance of English and its dual identity in the local linguistic ecology? International Journal of Multilingualism, 17(2), 152–173. https://doi.org/10.1080/14790718.2018.1467422
[38] Vermeulen, F. (2019). The urban landscape of Roman central Adriatic Italy. In Regional Urban Systems in the Roman World, 150 BCE-250 CE (pp. 188-216). Brill.
[39] Wang, Jing J. (2015). Linguistics landscape on campus in Japan—a case study of signs in yushu university. Intercultural Communication Studies 54(1), 123- 144.
[40] Widiyanto, G. (2019). Lanskap Linguistik di Museum Radya Pustaka Surakarta. Prosiding Seminar Nasional Linguistik Dan Sastra (Semantiks), Ll, 255–262. https://jurnal.uns.ac.id/prosidingsemantiks/article/view/39023/25974
[41] Wulandari, N. (2016). The Role of English in Fostering Online Business in Indonesia. 3(5). https://doi.org/10.21752/sjppi-ukm/ses/a20102016
[42] Zein, S., Sukyadi, D., Hamied, F. A., & Lengkanawati, N. S. (2020). English language education in Indonesia: A review of research (2011-2019). Language Teaching, 53(4), 491–523. https://doi.org/10.1017/S0261444820000208
[2] Akindele, D. O. (2011). Linguistic Landscapes as Public Communication: A Study of Public Signage in Gaborone Botswana. International Journal of Linguistics, 3(1), 39. https://doi.org/10.5296/ijl.v3i1.1157
[3] Amos, H.William (2009). “Regional Language Vitality in The Linguistic Landscape: Hidden Hierarchies on Street Signs in Toulouse”. International Journal of Multilingualism, 14 (2), 93-108.
[4] Andriyanti, E. (2019). Linguistic landscape at Yogyakarta’s senior high schools in multilingual context: Patterns and representation. Indonesian Journal of Applied Linguistics, 9(1), 85–97. https://doi.org/10.17509/ijal.v9i1.13841
[5] Ardhian, D., Sumarlam, Purnanto, D., & Yustanto, H. (2021). Religious performance in Malang, Indonesia: Linguistic landscape on worship sign. Journal of Language and Linguistic Studies, 17(2), 983–1000. https://doi.org/10.52462/jlls.68
[6] Bayne, K. (2018). Manner Posters as an Element of the Japanese Linguistic Landscape. Bulletin of Seisen University Research Institute for Cultural Science, 39, 61–88.
[7] Kominfo Jatim (2021, January 2). BPS?: SP2020 Jumlah Penduduk Kota Malang 843.810 Jiwa | Dinas Komunikasi dan Informatika Provinsi Jawa Timur. http://kominfo.jatimprov.go.id/read/umum/bps-sp2020-jumlah-penduduk-kota-malang-843-810-jiwa
[8] Chun, C. W. (2014). Mobilities of a linguistic landscape at Los Angeles City Hall Park. Journal of Language and Politics, 13(4), 653–674. https://doi.org/10.1075/jlp.13.1.04chu
[9] Coluzzi, P., & Kitade, R. (2015). The languages of places of worship in the Kuala Lumpur area: A study on the “religious” linguistic landscape in Malaysia. Linguistic LandscapeLinguistic Landscape An International Journal, 1(3), 243–267. https://doi.org/10.1075/ll.1.3.03col
[10] Da Silva, A. M., Tjung, Y. N., Wijayanti, S. H., & Suwartono, C. (2021). Language use and tourism in Yogyakarta; The linguistic landscape of Malioboro. Wacana, 22(2), 295. https://doi.org/10.17510/wacana.v22i2.721
[11] Aditiya, M. (2020, December 10). Dikuasai PTN, Inilah 5 Kampus Terbaik di Kota Malang 2020. https://www.goodnewsfromindonesia.id/2020/12/10/inilah-5-kampus-terbaik-di-kota-malang-2020
[12] Dressler, R. (2015). Signgeist: promoting bilingualism through the linguistic landscape of school signage. International Journal of Multilingualism, 12(1), 128–145. https://doi.org/10.1080/14790718.2014.912282
[13] Ellaga, H., & Nino Valdez, P. (2020.). Healthscapes in the Philippines: A Linguistic Landscape Analysis. 1–4.
[14] Gorter, Durk. (2006). Linguistic landscape A New Approach to Multilingualism. Clevedon: Multilingual Matters LTD
[15] Gorter, D. (2013). Linguistic landscapes in a multilingual world. Annual Review of Applied Linguistics, 33, 190-212.
[16] Hult, F. M. (2014). Drive-thru linguistic landscaping: Constructing a linguistically dominant place in a bilingual space. International Journal of Bilingualism, 18(5), 507–523. https://doi.org/10.1177/1367006913484206
[17] ?nal, D., Bayyurt, Y., Özturhan, M., & Bekta?, S. (2020). Multilingualism in the linguistic landscape of Istanbul. World Englishes, 40(2), 280–289. https://doi.org/10.1111/weng.12514
[18] Universitas Katolik Widya Karya. (2021, April 14). Inilah 5 Alasan Kenapa Kota Malang Sering Jadi Incaran Calon Mahasiswa Untuk Kuliah - Universitas Katholik Widya Karya. https://widyakarya.ac.id/inilah-5-alasan-kenapa-kota-malang-sering-jadi-incaran-calon-mahasiswa-untuk-kuliah/
[19] Jamaan, A., & Sari, I. C. (2014). Hallyu Sebagai Fenomena Transnasional (Doctoral dissertation). Riau University, Indonesia.
[20] Landry, R., & Bourhis, R. Y. (1997). Linguistic landscape and ethnolinguistic vitality: An empirical study. Journal of Language and Social Psychology, 16(1), 23–49. https://doi.org/10.1177/0261927X970161002
[21] Leung, G. Y., & Wu, M.-H. (2012). Linguistic landscape and heritage language literacy education. Written Language & Literacy, 15(1), 114–140. https://doi.org/10.1075/wll.15.1.06leu
[22] Malinowski, D. (2016). Localizing the transdisciplinary in practice: A teaching account of a prototype undergraduate seminar on linguistic landscape. L2 Journal, 8(4), 100-117.
[23] Nirmala, D. (2019). The Linguistic Landscape of Kampung Bahari Presenting the Coastal Community Development of Tambak Lorok Semarang. E3S Web of Conferences, 125(201 9), 0–4. https://doi.org/10.1051/e3sconf/201912509020
[24] Pamuji, E., & Khristianto, K. (2018). A Linguistic Landscape in Purwokerto: Power and Solidarity Stand Strong in a Culinary Center. Leksika: Jurnal Bahasa, Sastra dan Pengajarannya, 12(1), 26-29.
[25] Poveda, D. (2012). Literacy artifacts and the semiotic landscape of a Spanish secondary school. Reading Research Quarterly, 47(1), 61-88.
[26] Purnanto, D., & Ardhian, D. (2020). The linguistic landscape of street signs in Malang City, Indonesia. Talent Development and Excellence, 12(1S), 120–133.
[27] Rochayanti, C., Pujiastuti, E. E., & Warsiki, A. Y. N. (2014). Sosialisasi Budaya Lokal dalam Keluarga Jawa. Jurnal Ilmu Komunikasi, 10(3), 308-320.
[28] Rowland, L. (2013). The pedagogical benefits of a linguistic landscape project in Japan. International Journal of Bilingual Education and Bilingualism, 16(4), 494-505.
[29] Saleh, Y., Rostam, K., & Hussain, M. Y. (2012). Perubahan Fungsi Bandar Kecil: Pengalaman Tanjong Malim, Perak. Akademika, 82(3), 11-22.
[30] Sayer, P. (2010). Using the linguistic landscape as a pedagogical resource. ELT Journal, 64(2), 143–54.
[31] Shohamy, E. (2011). Assessing multilingual competencies: Adopting construct valid assessment policies. The Modern Language Journal 95.3, 418-429.
[32] Sholikhah, I. M., Kholifah, A. N., & Wardani, E. (2020). Multilingualism Through Linguistic Landscapes in Baturraden Tourism Resorts. 509(Icollite), 321–326. https://doi.org/10.2991/assehr.k.201215.050
[33] Sinaga, I. N., Setia, E., & Hanafiah, R. (2020). Linguistic Landscape Study at Maitreyawira School in Medan. 2018, 478–488.
[34] Soo, Y. P., Hamzah, F., Dellah, N. F., Shaidin, S., & Kodri, A. N. M. (2021). The Impacts of Higher Learning Institution on Local Industry Developments: Some Insights of Field Research in Melaka, Malaysia. International Journal of Academic Research in Business and Social Sciences, 11(4), 575–584. https://doi.org/10.6007/IJARBSS/v11-i4/8956
[35] Sumarlam, Purnanto, D., & Ardhian, D. (2020). Linguistic landscape of food stall and restaurant names: A supply chain management of halal food in Malang City, Indonesia. International Journal of Supply Chain Management, 9(2), 700–705.
[36] Sumarlam;, Purnanto, D., & Ardhian, D. (2020). How Does Language Plays a Role to Create Symbols?? Linguistic Landscape on Health Facilities in Malang City , Indonesia. 12(2), 2450–2466.
[37] Tang, H. K. (2020). Linguistic landscaping in Singapore: multilingualism or the dominance of English and its dual identity in the local linguistic ecology? International Journal of Multilingualism, 17(2), 152–173. https://doi.org/10.1080/14790718.2018.1467422
[38] Vermeulen, F. (2019). The urban landscape of Roman central Adriatic Italy. In Regional Urban Systems in the Roman World, 150 BCE-250 CE (pp. 188-216). Brill.
[39] Wang, Jing J. (2015). Linguistics landscape on campus in Japan—a case study of signs in yushu university. Intercultural Communication Studies 54(1), 123- 144.
[40] Widiyanto, G. (2019). Lanskap Linguistik di Museum Radya Pustaka Surakarta. Prosiding Seminar Nasional Linguistik Dan Sastra (Semantiks), Ll, 255–262. https://jurnal.uns.ac.id/prosidingsemantiks/article/view/39023/25974
[41] Wulandari, N. (2016). The Role of English in Fostering Online Business in Indonesia. 3(5). https://doi.org/10.21752/sjppi-ukm/ses/a20102016
[42] Zein, S., Sukyadi, D., Hamied, F. A., & Lengkanawati, N. S. (2020). English language education in Indonesia: A review of research (2011-2019). Language Teaching, 53(4), 491–523. https://doi.org/10.1017/S0261444820000208
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